Access the 2022 Gartner® Report, “Adapting B2B Supply Chains to Profitably Grow Direct-to-Consumer Operations” Report

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Gartner® Report: Adapting B2B Supply Chains to Profitably Grow Direct-to-Consumer Operations

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Gartner explains: “Direct-to-consumer (D2C) channels present a major commercial opportunity for manufacturers of consumer product brands. To grow their D2C business, supply chain leaders must adapt their B2B operations by optimizing warehouse operations, targeting fulfillment offerings and reducing last-mile costs.”

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Gartner, Adapting B2B Supply Chains to Profitably Grow Direct-to-Consumer Operations, Debrup Jana, 1 August 2022.