Global Skincare Brand Delivers 90% Next Day and Reduces Cart Abandonment by 25% with Flexe Dynamic Fulfillment

The Challenge #

Logistics challenges drive shopping cart abandonment for growing retailers and brands. Sixty-nine percent of consumers cite high delivery costs as a top reason to abandon orders, and 35% cite slow delivery speeds.

A global skincare brand grew 20% year-over-year. But they continuously lost sales due to a 64% shopping cart abandonment rate created by high shipping costs and unsatisfactory shipping options.

The Opportunity #

The brand tackled the challenge head-on with a series of shopping experience trials. The findings: Better delivery options and free shipping led to reduced cart abandonment. The brand planned a 15% reduction in cart abandonment to boost sales. They now needed a path to better delivery options—fast.

The brand’s fixed supply chain network couldn’t expand quickly to meet their new delivery goals. Customers expected fast, free delivery. To meet expectations, the brand needed fulfillment nodes close to customer demand centers to reduce delivery times and transportation costs. Their supply chain needed to evolve dynamically.

The Solution #

The global skincare brand partnered with Flexe to rapidly expand their logistics network through a phased approach. Flexe launched, tested and learned alongside the brand, reducing risk and maintaining business continuity.

The brand leveraged the Flexe Dynamic Fulfillment Program to drive speed, operational efficiency and cost savings—all while meeting customer delivery expectations.

They expanded their network flexibility, scoping six nodes across customer demand centers with the Flexe Network. They integrated their fulfillment network seamlessly with a single integration via the Flexe Logistics Platform. They then optimized and automated order flow across their expanded network. The integration also reduced manual labor and unified inventory management—at no additional cost.

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